OVERVIEW
Adults Only set out to redefine what a THC gummy brand can look and feel like. Instead of leaning into playful candy visuals, the vision was to build a bold, sophisticated identity crafted specifically for a grown-up audience.

APPROACH
We created a striking brand system centered around five flavors, each brought to life as a distinct woman with her own voice, tone, and magnetic personality. The design direction focused on expressive character work, refined typography, and a premium aesthetic that feels elevated across packaging, digital, and marketing touchpoints.

CHALLENGE
The challenge was to break away from the overly sweet, cliché cannabis gummy look and create a brand that felt mature, flavorful, and unforgettable. Each character needed to stand on her own while still feeling like part of a cohesive collection.

SOLUTION & RESULTS
The result is a visually captivating brand that turns heads and leaves a lasting impression. Adults Only now has a full identity system that is bold, expressive, and uncompromising—perfectly capturing the flavor, attitude, and sophistication of the product line.