OVERVIEW:
OYO came to Moth On Fire looking for a brand that captured the intelligence and natural wisdom of mushrooms. The goal was to create an identity that felt both elevated and approachable, connecting science and spirit through thoughtful design.

APPROACH:
We built a visual language centered on deep purples to reflect clarity, focus, and intention. Inspired by the advanced communication networks found in mushrooms, the identity blends organic flow with modern structure to feel both intelligent and alive.

CHALLENGE:
Creating a full brand identity for OYO meant designing across many touch points, from small bottle labels and packaging to stickers and event signage. Each piece had to stay consistent, legible, and purposeful while keeping the brand’s bold, intentional feel.

SOLUTION:
We built a flexible identity system where every element works together. Clean hierarchy, intentional typography, and a focused color palette allowed the design to adapt across formats. The result is a cohesive, modern brand that feels elevated, clear, and unmistakably OYO.