OVERVIEW:
Rascal Mountain came to me needing a bold, wearable brand that captured the spirit of outdoor adventure and energized its community. Photography was the core of telling its story and connecting with the audience.

APPROACH:
We built a visual system centered on photography, bold compositions, and consistent styling to make the brand instantly recognizable, shareable, and full of energy.

CHALLENGE:
Designing a full brand across apparel, labels, stickers, social content, and event signage while keeping it cohesive, engaging, and reflective of the brand’s bold personality.

SOLUTION:
We created a flexible identity system using photography, color, hierarchy, and typography to unify all touch points. The brand quickly gained 3,000 followers and collaborated with Scheels, Woo Tungsten, Reclaimed Baits, and more, building a connected, energized community around bold visuals and storytelling.