OVERVIEW
SYDQST is an expressive festival and rave fashion brand built for people who want to stand out, feel free, and wear art that moves with the music. The goal was to create a visual identity and product experience that captures the energy of the scene and the bold spirit of self expression.

APPROACH
We crafted a brand world centered around trippy patterns, vibrant color work, and fluid motion inspired by lights, sound, and dance. Every design, from apparel graphics to digital layouts, was created to feel immersive, electric, and unmistakably SYDQST.

CHALLENGE
The challenge was to build a fashion identity that feels both wild and refined. The brand needed to hold its own in a crowded festival space while showcasing artwork that is detailed, wearable, and true to rave culture.

SOLUTION AND RESULTS
The final identity is bold, kinetic, and fully alive. SYDQST now has a cohesive visual system that elevates every product and touchpoint. The result is a festival fashion brand that turns heads, expresses personality, and brings the rave energy wherever it goes.